Growth Engine

Make Deposits Surge Without a Rate Hike

MANTL Growth Engine pairs real-time customer data with industry-leading marketing experts to attract high-value account holders at a lower cost.

Efficiently reach your ambitious deposit goals

Manage costs traditionally associated with deposit raising

Rapidly respond to shifting market conditions

CASE STUDY

Veritex Community Bank raises $115M at 43 basis points per dollar

With MANTL Growth Engine, Veritex Community Bank exceeded deposit goals while reducing cost per acquisition (CPA).

Acquired over $115M in deposits in three months online
Reduced CPA to $250 in key markets
Average balances of $95,000 and growing
63% of accounts were booked outside of the service radius of their branches
Within their existing footprint, 70% of applications led to successfully booked accounts

Download the case study

Key Features of MANTL Growth Engine

Data and Analytics Infrastructure Provided by MANTL

Customer Data Integration (CDI)

Access to secure, single-tenant, fully managed BigQuery database with real-time streaming data feed from origination activity on the MANTL platform.

Analytics Infrastructure

Strategy, setup, and implementation of end-to-end analytics that provides insights on media, website behaviors, and conversion.

Real-time Dashboard Analysis

Custom analysis dashboards allow stakeholders to see performance in real time and drill down on meaningful media, product, and acquisition cost insights.

Anonymization and PII Hashing

Datasets are normalized and formatted for consumption by common media platforms, and to facilitate safe, compliant data sharing with agency partners.

Marketing and Media Services Provided by Vetted Agency Partners

CDI Activation

Connected media analytics and optimization cycles via Agency with expertise in financial services and within MANTL’s data structures.

Brand and Messaging Strategy

A proven brand-building process for organizations seeking to develop a new digital identity or improve a legacy brand’s performance in the digital channel.

Media Strategy and Planning

Local, regional, or national media programs that attract the right clients to digital channels and are specific to an institution’s goals.

Advertising Campaign Development

High-performing advertising campaigns connect to unique audiences, are thoroughly tested and optimized, and bring interested buyers back.

Funnel Performance Optimization

A thorough understanding of audience sources, pre-application experiences on websites, in-application pain points, and post-application relationship expansion.

Reduce your CPA by up to 3x

With guidance on how to use our ‘spend’ efficiently in places other than expensive opportunities, like national rate aggregators, we could stay within our Texas market and avoid the complexities of a national offering. This supports our desire to minimize unnecessary risk in the channel as well.

Rudy Beeching, EVP, Managing Director of Retail and Business Banking ,

Are you a good fit for MANTL Growth Engine?

MANTL Growth Engine is an add-on product to the MANTL Deposit Origination suite and cannot be purchased independently. To qualify for the program, you must be willing to allocate a minimum monthly digital marketing budget of $40,000.

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