For community and money center banks alike, what works in brick-and-mortar branches may not work online. Since expectations differ when it comes to customer experience, products that show a high level of profitability in a physical branch may perform differently in the digital space.

MANTL’s experience has led us to develop several guiding principles to enhance your bank’s digital product offerings, including:

• Less is more
• Simplicity wins
• Not all product services are created equal
• Cross-sell after acquisition, not during
• Geographic pricing doesn’t work

Download our white paper to learn more about how banks can best manage the transition to digital, while remaining tied to the in-person branch experience.