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The force multiplier effect

It’s undeniable that financial institutions will experience changes to how their branch networks operate due to the growth of digital banking technology. However, some digital tools, including online account opening, can actually increase the effectiveness of brick-and-mortar branches.

We call this the force multiplier effect.

This means your FI will be able to reach more consumers in-market without expanding your branch network or increasing your marketing spend.

This white paper explores the changing role and continued significance of brick-and-mortar branches amid the popularity of digital banking. Download now to uncover how digital and physical channels can work together to create sustained growth.