How to optimize your bank’s product offerings strategy

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For community and money center banks alike, what works in brick-and-mortar branches may not work online. Since expectations differ when it comes to customer experience, products that show a high level of profitability in a physical branch may perform differently in the digital space.

MANTL’s experience has led us to develop several guiding principles to enhance your bank’s digital product offerings, including:

  • Less is more
  • Simplicity wins
  • Not all product services are created equal
  • Cross-sell after acquisition, not during
  • Geographic pricing doesn’t work

Download our white paper to learn more about how banks can best manage the transition to digital, while remaining tied to the in-person branch experience.