5 Ways to Drive Deeper Customer Relationships and Increase Primacy

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Building strong customer relationships is more important than ever and account opening is a key moment to do this. In today’s banking landscape, relationship banking is at a crossroads. Customers expect seamless, digital-first experiences across every interaction with their financial institutions—whether online, in branch, or in the field. Technology has the power to make or break a relationship, and the right technology can be a strategic enabler of deeper customer relationships and greater primacy. Institutions that embrace digital innovation in these moments set themselves apart as leaders who can deliver both convenience and trust.

MANTL helps regional and community banks and credit unions redefine relationship banking with technology that simplifies origination, accelerates growth, and deepens relationships. Here’s how key MANTL features help institutions achieve these goals:

1. Omnichannel Account Opening

MANTL enables financial institutions to deliver a seamless account opening experience across every channel—whether in branch, in the field, from a call center, or online. Real-time data and progress syncing across devices allows customers to start an application on one channel and complete it on another.

This flexibility is key to meeting customers where they are and delivering the convenience they expect. And it gives bankers the opportunity to engage more meaningfully—positioning them as trusted advisors, not just administrators.

2. Direct Deposit Switching

Direct Deposit Switching with MANTL transforms the post-account-opening experience into a key moment of engagement and activation, and helps financial institutions strengthen primacy from day one. Customers can seamlessly update their direct deposits to their newly opened account without paperwork or payroll delays.

This functionality not only enhances customer satisfaction but also makes the new account their primary account—where deposits land first and where daily financial activity begins. That primacy helps institutions retain customers and build stickier, more valuable relationships.

3. Bulk Account Opening

With Bulk Account Opening through MANTL, bankers can open multiple accounts through a single application in the MANTL Console. This streamlines operations and removes the pain of duplicative data entry.

By making it easier for customers to open multiple accounts, bankers can efficiently grow wallet share and deepen relationships, turning single-product customers into full-relationship customers. The result: a more comprehensive banking relationship that drives long-term loyalty and increases primacy.

4. Products for Every Customer Milestone

MANTL supports every deposit account on a single platform, creating a seamless, consistent experience across all customer touchpoints and product needs. It enables financial institutions to serve customers holistically, responding to every life event and milestone with relevant products – from trust accounts to business checking. 

This continuity and depth of service strengthen relationships, making it easier for customers to consolidate their financial lives with a single, trusted institution. Hear why two MANTL customers, Midwest BankCentre and Financial Plus Credit Union, are on the road to opening 100% of business and retail accounts on MANTL here

5. Data-Driven Cross-Sells

MANTL’s unified platform consolidates retail and business deposit and loan origination into a single solution with data-driven cross-sells. Institutions can deliver greater lifetime value through smarter upsells, and personalized offers across both business and retail segments.

With data-driven cross-sell capabilities, banks and credit unions can offer the right deposit and loan products to each customer at the right time—on any channel. This personalized approach deepens relationships and increases customer wallet share.

Relationship banking redefined

MANTL empowers financial institutions to turn every customer interaction into an opportunity to build stronger relationships. By delivering seamless experiences, streamlining operations, and leveraging data for personalization, banks and credit unions can increase wallet share, drive primacy, and create customers for life.To learn more about how MANTL can help your institution deepen customer relationships and accelerate growth, book a demo!

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