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How to build up your Gen Z customer base

Almost three in four Gen Zers say they won’t use a bank or credit union that doesn’t offer online account opening, even though just 57% prefer to open an account online, according to research by MANTL, a New York City-based bank technology company. “It’s indicative of how forward-thinking that financial institution is,” says Nathaniel Harley, CEO of MANTL.

This is especially true for Gen Z small business customers. Ninety-one percent say they are most likely to open an account online, and 82% say they are likely to open an account with a community bank or credit union, though 100% also said they’d open an account with a fintech.

Read the full article from Independent Banker here.

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