Why omnichannel is the future of banking

50% of financial institutions will adopt omnichannel account origination in the next 12 months. We surveyed leaders to find out what’s driving the next big wave in banking innovation.


The report indicates that the adoption of omnichannel account origination technology is still in the early stages at regional and community banks and credit unions. However, the data makes one thing abundantly clear: omnichannel account origination is the future of the banking industry.

Nathaniel Harley

Co-Founder and CEO

About the report

The Omnichannel Account Origination Report, commissioned by MANTL in partnership with The Financial Brand, surveyed U.S. banks and credit unions to identify omnichannel banking priorities and explore existing consumer and commercial account opening capabilities by channel.

Key findings include:

  • Only 12% of banks and credit unions offer omnichannel account opening for both commercial and retail customers
  • Two-thirds of financial institutions do not offer the ability to open a commercial account online (68%) or in a call center (67%)
  • 50% of financial institutions are planning to offer consumer omnichannel account opening within the next 12 months