Director of Demand Generation

NYC or Remote


We’re looking for a highly motivated and driven Director of Demand Generation who is a self-starter with a strong analytical and digital marketing background focused on lead acquisition and retention. We know who our potential customers are. We need your help making them fall in love with us through engaging campaigns. This is a great opportunity to get in on the ground floor of a fast growing SaaS market leader.

Who is MANTL?

MANTL is a fast-growing NYC-based FinTech SaaS company on a mission to build technology that will help America’s financial institutions and their communities thrive. Think Shopify or Squarespace, but purpose-built for community banks and credit unions. We are drastically changing the landscape through modern banking software that empowers banks and credit unions to grow digitally. 

Our flagship product, Online Account Opening, has quickly become considered best in class in our industry, showing clear and material performance beyond any of our competitors. Suffice it to say, our customers love MANTL. 

Since launching our first product in 2017, we have built several new products, thoughtfully grown the team, and have become a market leader.

Who makes up our team?

People are our most important asset and the number one reason we all love working at MANTL. As a team, we value accountability, transparency and collaboration. We have agile teams, with clear, outcomes-focused goals. 

We’re a group of passionate people with diverse backgrounds and skill sets with a unified goal - growing MANTL. We support an open and transparent culture that helps foster productive and engaging discussions. We want to work with inclusive people who understand the importance of treating their colleagues exceptionally well - people who will gladly go out of their way to help others with things big and small.

We are always a work in progress and love hearing feedback from our team.

Director of Demand Generation | What You Will Do

This role will help develop the performance strategy to achieve our financial and product targets and test aggressively to find the best ways to acquire and re-engage customers through all performance channels: Social, SEM, SEO, Display, Traditional Media buys, etc. 

As a Director of Demand Generation, you will oversee strategy, execution, optimization, and analysis to build scalable marketing channels, continuously maximizing the current programs, and testing and scaling new efforts. This person will be a critical member of the Marketing Team, reporting to the Sr. Director of Communications, and a key player in driving results for the company while working cross-functionally with Sales, Product and PR teams to deliver effective campaigns.

Who You Are

  1. You have 7+ years of experience developing and owning the digital marketing strategy, and effectively managing the performance budget to drive lead acquisition and retention within a B2B SaaS environment.
  2. You have experience overseeing digital media buying activities within LinkedIn, Facebook, Google, including identifying new sources of customer acquisition, researching new areas of media, creative, and messaging to increase spend efficiency.
  3. You are great at building relationships and working with industry publishers to develop and execute on our strategy for traditional media buys including display ads, sponsored content, sponsored newsletters, and other lead gen opportunities.
  4. You can effectively collaborate with and complement the work of our growth team (PR, Events, CRM, Analytics, Sales, etc.) to ensure we’re achieving maximum results.
  5. You work closely with the Data Science team to build a world-class performance marketing engine across tracking, multi-touch attribution, and optimization across the entire purchase funnel using Marketo.
  6. You can operate simultaneously as a lead overseeing campaign management, and as an individual contributor who can set up and manage campaigns at a detailed level. 
  7. You understand the impact of and measure success of each channel individually as well as holistically and lead reporting efforts to track results on a weekly, monthly and quarterly basis to provide insight to the leadership team into revenue and efficiency targets and ensure we are allocating our spend wisely.
  8. You can develop and execute new channel and campaign testing to create a holistic and channel-agnostic strategy to drive towards key business objectives.
  9. You manage and mentor acquisition team members, and drive a culture of continual analysis, testing, experimentation, and optimization, while embodying our company values of transparency, collaboration and accountability.
  10. You effectively collaborate with senior leadership on strategic alignment and influence key stakeholders.

We don’t expect you to have all of these things - but we do expect you to be exceptional at some. Tell us what those are.

What you’ll love about us:

Joining MANTL means joining an ambitious and exceptional team that solves complex problems every day. We offer a unique employee experience based on the values of transparency, accountability and collaboration, and we are deeply proud of our culture. From unlimited vacation and fully covered health benefits to interesting and fun team events, we strive to show we truly care about our employees’ happiness and engagement.

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