Director of Demand Generation

NYC or Remote

Overview

We’re looking for a highly motivated and driven Director of Demand Generation who is a self-starter with a strong analytical and digital marketing background focused on lead acquisition and retention. We know who our potential customers are. We need your help making them fall in love with us through engaging campaigns. This is a great opportunity to get in on the ground floor of a fast growing SaaS market leader.

Who is MANTL?

MANTL is a fast-growing NYC-based FinTech SaaS company on a mission to build technology that will help America’s financial institutions and their communities thrive. Think Shopify or Squarespace, but purpose-built for community banks and credit unions. We are drastically changing the landscape through modern banking software that empowers banks and credit unions to grow digitally. 

Our flagship product, Online Account Opening, has quickly become considered best in class in our industry, showing clear and material performance beyond any of our competitors. Suffice it to say, our customers love MANTL. 

Since launching our first product in 2017, we have built several new products, thoughtfully grown the team, and have become a market leader.

Who makes up our team?

People are our most important asset and the number one reason we all love working at MANTL. As a team, we value accountability, transparency and collaboration. We have agile teams, with clear, outcomes-focused goals. 

We’re a group of passionate people with diverse backgrounds and skill sets with a unified goal - growing MANTL. We support an open and transparent culture that helps foster productive and engaging discussions. We want to work with inclusive people who understand the importance of treating their colleagues exceptionally well - people who will gladly go out of their way to help others with things big and small.

We are always a work in progress and love hearing feedback from our team.

Director of Demand Generation | What You Will Do

This role will help develop the performance strategy to achieve our financial and product targets and test aggressively to find the best ways to acquire and re-engage customers through all performance channels: Social, SEM, SEO, Display, Traditional Media buys, etc. 

As a Director of Demand Generation, you will oversee strategy, execution, optimization, and analysis to build scalable marketing channels, continuously maximizing the current programs, and testing and scaling new efforts. This person will be a critical member of the Marketing Team, reporting to the Sr. Director of Communications, and a key player in driving results for the company while working cross-functionally with Sales, Product and PR teams to deliver effective campaigns.

Who You Are

  1. You have 7+ years of experience developing and owning the digital marketing strategy, and effectively managing the performance budget to drive lead acquisition and retention within a B2B SaaS environment.
  2. You have experience overseeing digital media buying activities within LinkedIn, Facebook, Google, including identifying new sources of customer acquisition, researching new areas of media, creative, and messaging to increase spend efficiency.
  3. You are great at building relationships and working with industry publishers to develop and execute on our strategy for traditional media buys including display ads, sponsored content, sponsored newsletters, and other lead gen opportunities.
  4. You can effectively collaborate with and complement the work of our growth team (PR, Events, CRM, Analytics, Sales, etc.) to ensure we’re achieving maximum results.
  5. You work closely with the Data Science team to build a world-class performance marketing engine across tracking, multi-touch attribution, and optimization across the entire purchase funnel using Marketo.
  6. You can operate simultaneously as a lead overseeing campaign management, and as an individual contributor who can set up and manage campaigns at a detailed level. 
  7. You understand the impact of and measure success of each channel individually as well as holistically and lead reporting efforts to track results on a weekly, monthly and quarterly basis to provide insight to the leadership team into revenue and efficiency targets and ensure we are allocating our spend wisely.
  8. You can develop and execute new channel and campaign testing to create a holistic and channel-agnostic strategy to drive towards key business objectives.
  9. You manage and mentor acquisition team members, and drive a culture of continual analysis, testing, experimentation, and optimization, while embodying our company values of transparency, collaboration and accountability.
  10. You effectively collaborate with senior leadership on strategic alignment and influence key stakeholders.

We don’t expect you to have all of these things - but we do expect you to be exceptional at some. Tell us what those are.

What you’ll love about us:

Joining MANTL means joining an ambitious and exceptional team that solves complex problems every day. We offer a unique employee experience based on the values of transparency, accountability and collaboration, and we are deeply proud of our culture. From unlimited vacation and fully covered health benefits to interesting and fun team events, we strive to show we truly care about our employees’ happiness and engagement.

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.